Yasgur’s Farm by Way of Phoenix, AZ

Yasgur’s Farm by Way of Phoenix, AZ

Two weeks ago I was running a project for a large financial services company and with me was my friend, producer, and director Joe Indusi.  Joe and I have done hundreds of interviews together and we were doing some storytelling over lunch when one of the clients who...
A Little Perspective

A Little Perspective

Every now and then we have an experience that seem to put things into perspective. As I was packing for a trip this week I was complaining to my wife about how much I did not want to go away. I was going to miss my first Halloween since the kids were born and I was a...
The Necessity of Sacrifice

The Necessity of Sacrifice

As another busy week comes to an end I am grateful for the fact that a new client has entrusted me with their insight needs.  This week I was fortunate enough to conduct 12 ethnographies; a fancy word for research that is part observational and part Q&A conducted...
Self Absorption

Self Absorption

As many of you know, I interview people for a living. It’s not a bad gig really – I get to travel, listen to interesting stories, and consult with my clients on what it all means.  To quote my father, “You get paid for that?”  Yes, I do dad....

Unintended Product Benefits

Early on in this blog I mentioned that one of my clients is a large lawn equipment company (see post entitled Accents are Funny).  During a recent project our task was to understand how consumers describe the benefits of these features in order to help my client and...