Modem Strong

Modem Strong

Twenty years ago I joined a company that was at the epicenter of interactive marketing. It was called Modem Media and I started just before its tenth birthday (I even got a snazzy blue laptop bag for being there when it turned double digits). I was hired as a research...
A Lever to Pull

A Lever to Pull

“You are just a lever I had to pull.” This was the rationale given to me by my former CEO when my position was terminated this past January. You know who pulls levers? Executioners, and when these words were spoken, images of Old Sparky came to mind. I suppose this...
Episode 18 – John Seigel Boettner of Teen Press

Episode 18 – John Seigel Boettner of Teen Press

This slideshow requires JavaScript. John Seigel Boettner is a social studies teacher at Santa Barbara Middle School, but he’s not like one I ever had. It’s a special kind of person who can take middle school kids on a cross country bicycle trip across the United...