by Michael Carlon | Sep 15, 2010 | Faith and Pop Culture
Yesterday I finished an eight group project which of course means I have to sit down and write a report. Those of you who have followed this blog know that I have a tendency to procrastinate when I have some writing to do. Here is what I did this morning: Walked the...
by Michael Carlon | Sep 1, 2010 | Silly Thoughts
Sometimes we can find humor in the most unlikely places. Last year I was in Columbus Ohio running some focus groups for a client looking to get a read on various ways to bundle features and benefits for a new product. There were 5 “concepts” highlighting different...
by Michael Carlon | Sep 1, 2010 | The Moderating Life
Early on in this blog I mentioned that one of my clients is a large lawn equipment company (see post entitled Accents are Funny). During a recent project our task was to understand how consumers describe the benefits of these features in order to help my client and...
